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How to turn a calendar into a published newsletter

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Issue
I’d love to publish a decent-looking newsletter to keep my customers up to date. I’ve never done it because I’m afraid it will be a time-consuming, labor-intensive, and expensive task.

Solution
Create your newsletter using a Trumba calendar and publish it with the News publishing template.

How to
At Trumba, we publish our What’s New newsletter using the News publishing template. To see what our What’s New newsletter looks like when it’s integrated into a page on our Web site, take a look at What's New.

Here’s how you can quickly and easily create your own newsletter using the News template. When you publish the newsletter, it will have its own URL that you can give to your customers or link to from your website. Or, you can integrate the published newsletter into your site the way we’ve done.

Overview of the process
1. In your Trumba account, create a new calendar and call it Newsletter or something similar.
2. When it’s time to put out an issue, click Add Event to create a new event.
3. In the Event Information form, for Description, type the title of the newsletter issue. For Start, choose the date and time that you want the issue to be published.
4. In the Notes field, type the content of the newsletter issue. (More details below about formatting the content.)
5. When you’re satisfied with the content, click OK to create the event.
6. Click Publish above the calendar to publish the Newsletter calendar.
7. In the first step of the publishing process, select the News template. Choose the color and font scheme you want.
8. In the second step, if you intend to publish your newsletter to its own Web page rather than integrating it into your website, type a description and upload a photo or logo to add your organization’s branding to the newsletter. (If you integrate the newsletter into your website, the description and logo won’t show up.)
9. In the third step, for Paging and Grouping, choose All events.
10. In the fourth step, complete the calendar’s Web site address, and then click Done. (More details below about restricting access to a published newsletter.)
11. Click the link to take a look at your published newsletter.
12. If you want to integrate the published newsletter into your website, see Embed calendars and date finders in Web pages.

Tips

  • If your newsletter calendar is published and you add a new event, that event is immediately available to the public. If you want to draft and review issues before the public sees them, it’s best to create a second calendar called DraftNewsletter or something similar. You can work on the newsletter issues in that calendar and then copy the content of the Notes field into an event on the Newsletter calendar when you’re ready to go live.
  • At the bottom of the newsletter content, you’ll see posted by and then the name associated with the account where you created the newsletter calendar. Make sure that name is something you want your customers to see. To change the name, click Account Settings toward the top of any calendar page. For Display Name, type the name you want.

Typing newsletter content in the Notes field
You can use HTML tags in the Notes field to control how text in the published version of your newsletter looks. For example, you can use the <strong> tag to format headings in bold. Or, you can use the anchor <a> tag to add hyperlinks to pages on your own or other websites.

For more information about the HTML tags you can use, see Use HTML code to format text in event and email notes.

On occasion, you might need to use the <br> tag to get the spacing you want between paragraphs or sections.

Restricting access to a published newsletter
If you want only your customers to see your published newsletter, you can password protect the published calendar. You assign a password in the fourth step of the publishing process.
Important note: If you password protect a published calendar, you can’t embed that calendar into your website.

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